Patients decide whether it's safe to trust you before they decide whether to trust your advice. Learn how first impressions, environmental cues, and early moments of the conversation shape openness, trust, and everything that follows.

When It Goes Wrong:

The patient arrives upset before you've had the chance to introduce yourself. Every frustration from scheduling and parking to insurance and appointments with other providers is now part of your conversation.

You didn't provoke the resistance. You inherited it.